Los Angeles Kings reveal new jerseys for 2024-25 season
Legacy is never stagnant.
It’s a strong foundation, built upon with every new season.
Those are the words surrounding the Los Angeles Kings full rebranding ahead of the 2024-25 season. And now, they have revealed the jersey that will represent that rebranding on the ice.
Woven into the fabric of Los Angeles.
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The Kings’ new look is a tribute to their old ones. Back to the days when Wayne Gretzky was traded to LA in the ’90s, along with the many greats that have come through the city of Los Angeles.
The rebrand also pays tribute to the 1967 expansion, the Los Angeles Forum and all Kings jerseys that have come throughout the franchise’s history.
“The new Kings black-silver-and-white uniform features the key elements of the organization’s recent brand evolution, highlighted by the new team logos and design elements,” the team said in a statement. “It contains core elements inspired by the club’s 90s era, and an updated crown from the team’s inception in 1967. Also revised is an enhanced silver.”
The jerseys, which were made by new NHL jersey provider Fanatics, will maintain the current primary colors of black, silver and white, but with a rebranded logo and plenty of new style. It will feature solid stripes around the elbows as well as the waist and remove the thin silver outline or piping that went across the back and waist. The jersey will also have plenty of LA dazzle, something Kings fan and LA native Snoop Dogg will enjoy, with silver sparkles throughout the logo and lines across the jersey.
One of the more unique alterations actually comes outside of the jersey. The away white helmet will keep its classic look, while the home black helmet will get a fresh new finish. Rather than the glossy plastic finish, the black helmet worn at home will feature a matte finish, something very uncommon in the NHL. LA is believed to be the first NHL team to use a matte helmet full-time.
More than a jersey – it's a Legacy. 👑
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The Kings will not have an alternate jersey during the 2024-25 season.
The new jersey will be worn for the first time this weekend in Las Vegas when the Kings make their first selection in the 2024 NHL Entry Draft, beginning on Friday.