NHL, NHLPA, NHLAA, and Sweet announce new digital collectible NHL Breakaway
The NHL, NHL Players’ Association, NHL Alumni Association, and a leading platform for gamified digital collectible experiences, have announced a new digital collectible called NHL Breakaway.
NHL Breakaway will act as the official digital collectibles highlight community of the NHL, NHLPA and NHLAA for NHL fans.
“We’ve been committed to developing digital collectibles designed and customized for the NHL and wholly focused on connecting with hockey fans in the most authentic and engaging manner possible,” said NHL Executive Vice President of Business Development & Innovation David Lehanski in a press release from the NHL. “NHL Breakaway is an unparalleled digital experience. The compelling graphics and highlights exclusively packaged with multiple camera angles and natural sounds of the game – such as a shot clanging off the goal post – bring collectors inside NHL arenas and make the digital pack opening a must-see experience.”
Starting today, NHL Breakaway will provides fans and collectors with the opportunity to collect, gift, trade, display and participate in set collections, as well as challenges to earn even more rewards. The platform will provide an immersive experience and feature some of the most iconic moments in NHL history.
“In this groundbreaking partnership, we’re not just launching a platform; we’re forging a new era where gamified and social digital collectibles become a bridge to unforgettable experiences in the sport you love,” said Sweet CEO Tom Mizzone. “By collaborating closely with the League and the Associations, we’ve harnessed the power of the NHL’s extensive archive of iconic hockey highlights and integrated cutting-edge gamification, redefining the very essence of collectibles and offering fans a timeless journey through hockey’s most unforgettable plays, players and teams – the ones we’ve witnessed and those yet to come.”
NHL Breakaway will also provide fans with unique features like the Trade Lounge, which acts as a hub for the collector community can trade packs and highlights of their favourite NHL players or even specific hockey plays; Public Profiles, which acts as a social platform for fans to integrate their collection into their profiles; and Gamification, which will provide fans with challenges for completing sets within specific categories.
“The team at Sweet has worked tirelessly to build NHL Breakaway into a game-changer for hockey fans and collectors,” said NHLPA Senior Director of Business Operations & Associate Counsel Jasmine Lew. “This evolving platform will showcase the amazing talents of NHL players to a world-wide fanbase in a fun and interactive way.”
“Our goal each day at the NHLAA is to ‘Honor the Past’ by supporting our members while also celebrating the history of the game we love,” said NHLAA Executive Director Glenn Healy. “We are excited that NHL Breakaway is giving fans around the world the opportunity to add these cherished moments to their collections.”