SEG reveals survey to name new Utah NHL team

Credit: Melissa Majchrzak

Smith Entertainment Group (SEG) has revealed a list of names that will be used in a survey to name Utah’s NHL franchise.

The first round of voting will be open through May 22.

“Utah’s NHL team is a community asset, and we want to make sure that the community has a say in what the name is,” SEG chairman and governor of Utah’s NHL team Ryan Smith said in a statement. “Utah has shown up for this team from the moment the NHL awarded us the franchise less than three weeks ago, and it is only fitting that our fans get the rare opportunity to help name the team they’ll be cheering for.”

The team will wear “Utah” jerseys for the 2024-25 regular season. SEG says it will unveil the name and branding before the 2025-26 season.

Utah! Our NHL team is here. Help us choose a name. https://t.co/xhFewNfnyD

— Ryan Smith (@RyanQualtrics) May 9, 2024

Recently, Smith was on The Pat McAfee Show and told the ex-NFL punter that, “We’re doing a bracket” and that would be done to determine the name of Utah’s first NHL franchise. “We’re gonna take this down from like eight all the way down and the fans are gonna vote for this,” Smith said.

As of April, multiple names have been filed with the U.S. Patent and Trademark Office and of those names include Blizzard, Venom, Yetis, Utah HC, Utah Hockey Club, Outlaws and more.

These are the nicknames listed on the survey:

Utah Blast
Utah Powder
Utah Mammoth
Utah Mountaineers
Utah Black Diamonds
Utah Swarm
Utah Yeti
Utah Caribou
Utah Frost
Utah Venom
Utah Squall
Utah Outlaws
Utah Hive
Utah Freeze
Utah Fury
Utah HC
Utah Glaciers
Utah Canyons
Utah Blizzard
Utah Ice