Streetwear brand Supreme partners with CCM Hockey to create new All Stars Hockey Jersey

Supreme’s most recent voyage into the world of sports merchandise involves a partnership with CCM Hockey, one of the sport’s oldest manufacturers.

The collaboration is the first that the New York-based streetwear company has made with a hockey brand. It features Supreme’s iconic aesthetic produced on a classic CCM hockey jersey, resulting in a look that was pulled directly out of the mid-1990s.

“We are very proud to create an Iconic Hockey jersey with the legends at Supreme,” said Robert Zaring, the Vice President of Marketing for CCM Hockey. “This is the perfect example of a great design where sports meet lifestyle in a new authentic and fresh way.  It’s exciting to see that more and more lifestyle-inspired brands are looking into the hockey community. We believe this originality is inspiring for our consumers and can help create a new level of interest for our beloved sport.”

The jersey takes inspiration from NHL All-Star Game uniforms of the past, including the swoop across one side of the jersey and the stars along the arm from the 2009 All-Star Game in Montreal. The main crest in the middle features Supreme’s namesake along with the text ‘2022 World Championship Team’ and also CCM’s logo beneath. The lettering on the back says Supreme with the number 89. A dollar sign, which is often utilized in Supreme’s design, is also crested on the right shoulder.

The Supreme x CCM All Stars Hockey Jersey can be found on Supreme’s website and is going for $248 US.

Supreme has collaborated with a wide variety of different brands in the past, ranging from sports and leisure companies such as The North Face and Spalding to massive brands such as Coca-Cola. The company originates from New York’s City skateboarding scene but has evolved over nearly three decades into a global brand known for its quality, style, and authenticity.

Founded in 1899 as Canada Cycle & Motor Co., CCM became one of Canada’s early manufacturers of hockey skates following a decline in the country’s bicycle market. Throughout the 20th century, CCM became a leading supplier of hockey helmets, jerseys, and equipment. Many NHL team jerseys were created by CCM before the NHL’s deals with Reebok in 2007 and Adidas in 2015.